If you are getting into the search engine marketing or search engine optimization then the first thing you need to be very clear about “what is keyword research and analysis“. Keyword research is the pivot around which all SEO and internet marketing efforts revolves. Whether you are optimizing your webpage for organic search results or targeting traffic using PPC campaign, you need to be very clear about the keywords your content is created around. There can be arguments that you must write for humans not for search engines and here I am not denying that, but before creating an informative and interesting content you have to make sure that your content should reach its target audience. Over optimization is strongly no-no, because it can harm you more than what are your expected benefits. Lets go ahead and please be with me to explore the topic in detail.
What Are Keywords
Before getting into the details about research and analysis of keywords, I would like to briefly talk about “Keywords” only. In simple words a keyword is something a searcher(user using search engine) enters in the text-box of search engine to retrieve the information. Searchers may have different way of thinking and writing, different context under which they are searching or even different language styles. The diversity among the searchers may lead to a flood of keywords(or key-phrases) which all may be targeting your content. In short, keywords are the doors which searchers use to reach the relevant content.
Why Do Keywords Research
Before doing something you must have a valid and logical reason to do it. By performing keyword research and analysis you almost enter into the brain of the searcher and try to find out what he/she can write to reach your content. It is like knowing beforehand the various ways a searcher can reach your content and preparing for it. There are times when you need to do keyword research to understand how your business competitor is getting leads from internet and where you are lacking. I would like to say that keyword research is something like preparing in advance for upcoming opportunities.
How To Do Keyword Research
Though how to do keyword research is a very broad topic, so I will get in to its detail and share more keyword research tips in my upcoming posts.
But for now and in short – to do keyword research think about the keywords/key-phrases a searcher can enter into the search-box of a search engine. These initial set of keywords will work as the initial base for keyword analysis. Now use a good keyword research tool such as Google AdWords Keyword Tool and find the related search terms around your initial set of keywords.
You will find some keyword with very high search volume and others with relatively low search volume. It is a general observation and recommendation to target many keywords with low search volume (called long tail of keywords) rather focusing on high search volume keywords because ranking on high search volume keywords is very difficult in comparison to rank for many less searched keywords.
Many less searched keywords collectively can give large number of visitors and with much less time and effort.
How To Use Keywords For Content Creation
Now you are done with the keyword research and analysis. Now Its time to create content around the keywords you are targeting for. But sorry, I am not going to tell you about it in this post, but for sure I have something to share with you about it… I recommend you to read my earlier post What Is The Appropriate Keyword Density For SEO to know more about the recommended keyword density, placement of keywords on webpage and much more.
Keyword research is central to any search engine optimization activity. You should do keyword research before writing content for your webpage to get it rank better. Writing for human is always your first priority but you should also think about how your target audience will reach your content. Practicing keyword research and using it regularly can do miracles for your business.
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