String Interning: A Hidden Gem Of .NET

In my earlier post Demystifying String Comparison in .NET I have mentioned about string interning while describing string comparison. Here in this post I am putting some light on string interning. String Interning In the .NET world string literals are called immutable, that is “once created can’t be changed”. .NET recycles string literals for performance improvement using a pool of Continue Reading...

Demystifying String Comparison in .NET

In the world of .NET there is a lot of confusion about string comparison. Developers often use == and Equals() interchangeably and even sometimes function ReferenceEquals() adds to the confusion. In this small post I am trying to highlight significant differences between ==, Equals() and ReferenceEquals() methods with respect to string comparison. The == operator To understand string Continue Reading...

Design Patterns: An Outline

design pattern

What are software design patterns? In software engineering, engineers face recurring problems of same nature, a design pattern is a general reusable solution to such software engineering problems which actually offers proven techniques to a class of software design problem with in a given context. A design pattern is programming language neutral and is not a finished code block which can be used Continue Reading...

How To Quick Start With Google Adwords

Google Adwords

There I talk a lot about keyword research, CTR, PPC Marketing and so on, but haven't written anything about creating Google AdWords account and starting with it. If you are new to Google AdWords and trying to find how to jump-start with Google AdWords then it is the post for you. Before anything else you need to have a Google Account. If you do not have your Google account then go to Continue Reading...

PPC Keyword Research: Know Your Multiple Meaning Keywords Before Getting Surprised

PPC Keyword Research: Know Your Multiple Meaning Keywords Before Getting Surprised

Though I had touched the topic of multiple meaning keywords in my earlier post How To Target Explicit Keywords, but I think this topic needs a little deeper discussion and thus I am here again to write a small post about it. When you choose those most obvious keywords related to your product for the PPC campaign, you are most of the time sure about the keyword's ability to target right audiences. Continue Reading...

PPC Keyword Research: How To Target Explicit Keywords

PPC Keyword Research: How To Target Explicit Keywords

The most essential part of PPC advertising is keyword research. Performing keyword research is not a trivial task because of high search keyword volume that can be targeted for the campaign. But there are keywords related to your product which are straight and requires no big creativity. These keywords are called Explicit Keywords. Explicit keywords have high search volume and directly relate to Continue Reading...

Consumer Buying Funnel And PPC Advertising

Consumer Buying Funnel And PPC Advertising

For most of us (we the internet marketers) PPC advertising is no more than click and conversion game. Getting your ad displayed for a search term, get it clicked by searcher and get him on your landing page to convert is all about PPC advertising. But have you ever thought (the other way...), would a customer have enough knowledge and faith in you, your product, and more... to make purchase when Continue Reading...

Duplicate Content Issue: Are You Dealing It Right?

Duplicate Content Issue: Are You Dealing It Right?

I was in a discussion about "Duplicate Content Issue", the discussion revolved around what exactly duplicate content is, does Google penalize for it and how to deal with it. After the discussion I felt that there is a lot of ambiguity and mist over duplicate content issue and people have different perception about it. In this post I would like to clear some of the doubts most people have about Continue Reading...

Journey From Advertisement To Infotisement

Journy From Advertisement To Infotisement

Online marketing is different from traditional marketing, and more specifically the search marketing where a searcher tries to find answer of a question using search engine. Before proceeding with the discussing further I would like to mention a formal definition of advertising to create basis for this post: Advertising is the paid, impersonal, one way marketing of persuasive information from Continue Reading...

The Psychology Of Perceived Value And Marketing

The Psychology Of Perceived Value and Marketing

The topic I am discussing about has nothing to do with technology rather it is about customer perception which brands use to generate higher profits. What is the value you see in a product when you go for shopping, is it the discount?, some offer? or a great deal? It depends person to person and even product to product. But as psychological animals we human have want to get something extra. It is Continue Reading...

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