ASP .NET MVC: Register Routes With Default Segment Values

In my previous post The Routing Primer I had discussed basics of ASP .NET MVC routing. There I discussed what routes and URL patterns are, how URL segments are mapped to segment variables by routing system. If you need a flashback, I suggest you to read the mentioned post. As we are aware about routing basics we need to look bit closely to understand it a deeper. Every URL pattern is composed of Continue Reading...

ASP .NET MVC: The Routing Primer

Friends routing is the pivotal concept around which ASP .NET MVC framework is designed. Routing system has given a different meaning to URLs. Before the days of ASP .NET MVC a general URL directly corresponds to a file on the file system, for example in ASP .NET Web Forms following URL corresponds to a file: http://example.com/system/index.aspx In the above mentioned URL index.aspx file is an Continue Reading...

ASP .NET MVC: Naming Conventions

ASP .NET MVC is Microsoft's popular framework for developing web applications. The beauty of the framework lies in it's "convention over configuration (CoC)" approach. Frameworks which follow CoC forces some rules to be followed by application developers to make use of the framework. These rules includes conventions related to naming classes, project folder structure and so on. Why convention Continue Reading...

String Interning: A Hidden Gem Of .NET

In my earlier post Demystifying String Comparison in .NET I have mentioned about string interning while describing string comparison. Here in this post I am putting some light on string interning. String Interning In the .NET world string literals are called immutable, that is “once created can’t be changed”. .NET recycles string literals for performance improvement using a pool of Continue Reading...

Demystifying String Comparison in .NET

In the world of .NET there is a lot of confusion about string comparison. Developers often use == and Equals() interchangeably and even sometimes function ReferenceEquals() adds to the confusion. In this small post I am trying to highlight significant differences between ==, Equals() and ReferenceEquals() methods with respect to string comparison. The == operator To understand string Continue Reading...

Design Patterns: An Outline

design pattern

What are software design patterns? In software engineering, engineers face recurring problems of same nature, a design pattern is a general reusable solution to such software engineering problems which actually offers proven techniques to a class of software design problem with in a given context. A design pattern is programming language neutral and is not a finished code block which can be used Continue Reading...

How To Quick Start With Google Adwords

Google Adwords

There I talk a lot about keyword research, CTR, PPC Marketing and so on, but haven't written anything about creating Google AdWords account and starting with it. If you are new to Google AdWords and trying to find how to jump-start with Google AdWords then it is the post for you. Before anything else you need to have a Google Account. If you do not have your Google account then go to Continue Reading...

PPC Keyword Research: Know Your Multiple Meaning Keywords Before Getting Surprised

PPC Keyword Research: Know Your Multiple Meaning Keywords Before Getting Surprised

Though I had touched the topic of multiple meaning keywords in my earlier post How To Target Explicit Keywords, but I think this topic needs a little deeper discussion and thus I am here again to write a small post about it. When you choose those most obvious keywords related to your product for the PPC campaign, you are most of the time sure about the keyword's ability to target right audiences. Continue Reading...

PPC Keyword Research: How To Target Explicit Keywords

PPC Keyword Research: How To Target Explicit Keywords

The most essential part of PPC advertising is keyword research. Performing keyword research is not a trivial task because of high search keyword volume that can be targeted for the campaign. But there are keywords related to your product which are straight and requires no big creativity. These keywords are called Explicit Keywords. Explicit keywords have high search volume and directly relate to Continue Reading...

Consumer Buying Funnel And PPC Advertising

Consumer Buying Funnel And PPC Advertising

For most of us (we the internet marketers) PPC advertising is no more than click and conversion game. Getting your ad displayed for a search term, get it clicked by searcher and get him on your landing page to convert is all about PPC advertising. But have you ever thought (the other way...), would a customer have enough knowledge and faith in you, your product, and more... to make purchase when Continue Reading...

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